Northern California Association of Entrepreneurs
Book Release
49 Commonsense Business Observations
Too many service related businesses have gotten so wrapped up in process, cost–cutting, and gimmicky advertising that they've forgotten that without customers, there is no business. Even those who remember the customer don't always know what customers want and how to provide it. 49 Commonsense Business Observations can help.
The 109-page book is only $10 plus shipping. When you purchase the second book, The Commonsense Entrepreneur, let us know you purchased 49 Commonsense Business Observations and we'll deduct $5 from the price of the new book. (No proof necessary. We trust you.)
Order your book online at Lulu.com or use the contact form on our website. Or get it from the author in person at any Commonsense Entrepreneur event and save the shipping and handling costs.
49 Commonsense Business Observations includes:
- Why Choose Lose/Lose?
- 7 Ways to Deal With Difficult Customers
- The Most Beautiful Sound
- People Don't Buy What They Need, They Buy What They Want
- There is No Reality, Only Perception
- Marketing in Thirds
- 10 Reasons Bad Employees Don't Get Fired
- Running Beside Your Bicycle Instead of Stopping to Get On
- Napoleon Called—Your Bridge is Ready
Special Offer for Small Businesses
Give your clients a copy of 49 Commonsense Business Observations customized with your business information and personal message on the dedication page.
Buy in lots of 10 at $15 each plus shipping costs. Contact The Commonsense Entrepreneur for more information or to place your bulk order.
Special pricing on larger lots available. Contact The Commonsense Entrepreneur for more information.